Tapmydata: A project of the future for personal data needs.

4 min readDec 20, 2020

- The future for personal data needs !

As research shows, the psychological mechanisms of building a connection with one’s data are more important for data subjects’ price expectations than some classical economic variables and market design mechanisms such as data portability.

That said, one market design mechanism that should not be underestimated is people’s control over their data. Their own data shows that if people are aware of a PD market but not in control over the sale of their data, they get angry.

This reaction then leads to unrealistically high price expectations or a defiant withdrawal from the market. Such data activism is seen in both the privacy and crypto communities and is increasingly encouraged by what we have termed ‘nuisance tech, designed to stress-test organzations’ operational and security defenses.

As mentioned, decentralised marketplaces play an important role as ‘clearing house’ for the data which creates value in the Web3 economy, and have socialised many of the tools and techniques of staking familiar in DeFi. Their weakness is typically in the quality, provenance and metadata around those pools.

TAP occupies a vital space in the stack as the structure and tools for the citizen to pre-define and control their metadata values and requirements, guaranteeing the data and the way it has been processed.

TAP could be called the petrol station of the Web3 data stack, because organizations would be using it to get refined data fuel for their AI and marketing technology stacks downstream.

Higher-octane data with none of the concerns of it being a locked good then starts to become a driver of better, analytics-driven decisions rather than the attention-driven market which we earlier showed to now be on borrowed time.

The TAP Protocol consists of many different technology elements that are detailed in this section. Some of this technology is pre-existing code we have developed and some of it future looking which can be explored more in our roadmap.

How does it work?

With Tapmydata clubs register on the web and receive a unique QR code which you can print and display. First-time visitors download the app (Google & Apple), scan the QR code and enter contact info and details of any symptoms, which is encrypted in the system.

For personal:

Own your data: Get the Tapmydata app and discover what personal data organisations hold about you.
Hold & access your data: Tap provides secure storage and instant access to a master record of your personal data.
Earn crypto from your data: Earn TAP by requesting your data, Mint NFT data licenses and join data pools to earn crypto from your data.

For Organisations And companies:

Data Dialogue: Companies struggle to exchange personal info and credentials in any context — breaking the customer experience.
Data unlocked: Let’s take the example of data rights: most organisations take a traditional, compliance-focused approach to this challenge involving details buried in privacy policies, web forms, email exchanges and letters via ‘snail mail’.

Token

Details

Ticker: TAP
Total supply: 100,000,000

Token Distribution

Private sale :10%
Public Sale :15%
Team:15%
Shareholders :15%
Advisors :15%
Reserve :34%

Use cases for the token already cover the following at launch, and the list will expand with each new partnership, use case and trust node which is added to the ecosystem:

Rights Requests :data owners & licensees use token to service access and other requests
Credential Verification : data owners & licensees request identifiers through verification providers
Consent Verification : data owners mint licensed artefacts of defined duration which can be used in AdTech stack
Decentralised Preference Centers : licensees use tokens to repurpose and manage changes in consent & communications parameters
Categorisation & Refinement of data : rewards both data repatriated from silos and new, unique data added to pools
Delegation of Data Curation: curators stake TAP which can be slashed for poor execution, reputation
Reverse Data Requests :licensees bounty out templates for population; to participate, stakeholders need to accumulate, hold/stake a level of TAP
Demographic Data Pools :created by people or intermediaries such as trusts, tokens are used to mint stake to the pool and NFT’s purchased which become the ‘keys’ to unlock the data.

Team

Conclusion

The team at Tap is uniquely positioned to create the pre-eminent Personal Data Store, provide businesses with the means to de-risk their data, and build a system of trust with customers, based on blockchain technology.

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